Pricing

Plans for every stage of your health journey.

Subscribe on the website and your plan activates instantly in the Eve app. Manage billing, upgrade, or cancel any time.

Full cycle tracking & wellness

Ava Free is included for everyone. Eve Pro and Family include Ava Pro-level daily access; standalone Ava plans are available if you want Ava separately or want Max capacity.

Free
$0
No credit card needed
Period & cycle logging
Basic predictions (last 3 cycles only)
Mood & energy tracking
Up to 5 symptoms per day
App Store Google Play
Popular
Pro
$7.99/mo
Billed monthly
Everything in Free
Unlimited cycle history
90-day cycle forecasting
40+ symptom categories
Ovulation & fertility window
Home workout plans (cycle-synced)
PDF health reports
Ava Pro daily access
Family
$9.99/mo
Up to 9 members · billed monthly
Everything in Pro
Up to 9 family members
Partner & family sync
Family health hub
Shared cycle calendar
Partner & family health insights

Your AI health companion

Ask about your cycle, symptoms, hormones, medication labels, nutrition products, or reproductive health. Ava stays educational, source-backed where possible, and focused on women’s health. No trial — cancel anytime.

Ava Free
$0
Included with any plan
5 messages per day
500 characters per message
Basic cycle Q&A
OpenFDA, Open Food Facts, CDC/NIH snippets when relevant
Included
Ava Plus
$4.99/mo
Billed monthly
50 messages per day
1,000 characters per message
Source-backed deep research
OpenFDA medication & supplement lookup
Open Food Facts nutrition label lookup
Best
Ava Pro
$8.99/mo
Billed monthly
300 messages per day
2,000 characters per message
Expanded source-backed research
Deep health correlations
Provider handoff prompts for red flags
Ava Max
$14.99/mo
Billed monthly
Fair-use maximum access
4,000 characters per message
Long-form coaching & multi-part sessions
Deep research with cached source summaries
Priority support + early feature access

Free and paid Ava usage

Ava stays focused on women’s health. Source-backed research uses approved public sources and cached summaries for safer, more current education.

Feature Ava Free Ava Plus Ava Pro Ava Max
Daily Ava messages550300Fair-use maximum
OpenFDA medication/supplement lookupBasicIncludedIncludedIncluded
Open Food Facts nutrition label lookupBasicIncludedIncludedIncluded
CDC/NIH source-backed education snippetsBasicIncludedIncludedIncluded
Deep research with cached source summariesIncludedIncludedExpanded
Provider handoff for red flagsIncludedIncludedIncludedIncluded

Beauty and skincare plans

Beauty pricing is now listed on the Eve website as part of the full Eve product family. Subscribe here and your Beauty entitlements will sync back into the Eve app.

Beauty Free
$0
Start free
Basic selfie editor
Basic skin profile and diary
5-10 free virtual looks
2-3 AI skin scans per month
Watermarked exports
Included
Glow Plus
$4.99/mo
Billed monthly
No ads
Watermark-free exports
20 AI skin scans per month
50 product scans per month
Unlimited standard makeup looks and skin diary history
Popular
Glow Pro
$9.99/mo
Billed monthly
Everything in Glow Plus
Unlimited fair-use skin scans
Advanced analytics and progress tracking
AI makeup look generator
HD exports and premium beauty packs
Glow Elite
$19.99/mo
Billed monthly
Everything in Glow Pro
Unlimited fair-use Beauty AI
Batch photo editing
Creator export tools
Priority processing and early access
Beauty Family
$14.99/mo
Billed monthly
Shared Beauty access for up to 5 people
Glow Plus/Pro-style tools for the household
Shared routines and progress tracking
Family beauty planning
Best value for multi-user households

Frequently asked questions

Does Eve Pro include a free trial?+

Eve Pro does not currently offer a free trial. Your subscription starts immediately and you can cancel at any time from your account page or the billing portal.

How do I cancel my subscription?+

You can cancel at any time from your dashboard or through the Stripe billing portal. After cancelling, your premium access remains active until the end of the current billing period.

Can I switch between monthly and annual billing?+

Yes. You can switch billing cycles from the Stripe billing portal. The change takes effect at your next renewal date.

How does the subscription appear in my app?+

After a successful payment, the Eve app automatically syncs your subscription status. Open the app and your premium features will be unlocked within a few seconds.

What payment methods are accepted?+

We accept all major credit and debit cards (Visa, Mastercard, American Express), Apple Pay, and Google Pay via Stripe.

Is my payment information secure?+

Yes. All payments are processed by Stripe, a PCI-DSS Level 1 certified payment processor. Eve never stores your card details.